Whether you’re a small news website or a large corporation, Google News can help you establish your website as a reputable authority. Google News will place your site in its “Top Stories” section. That’s good news because you’ll get more Google traffic and people will be able to find your site more often. However, in order to rank high in Google News, you have to comply with Google’s guidelines. Here are some tips to make your site more appealing to Google.
You can increase the visibility of your website on Google News by publishing unique content. This includes content that’s not only relevant to your audience, but also interesting. Content that’s written well and readable will help you gain Google News approval. Also, make sure that your content complies with Google’s technical and quality guidelines. Specifically, you should avoid using linkbait, such as articles based on household products or weather.
You can also make your website more appealing to Google by incorporating some SEO strategies. These include creating an effective page title and using a proper noun capitalization. A page title should contain at least two words and no more than 22 words, while an effective headline should contain a few words and provide a specific insight. It should also be written in an active voice.
You can also submit your content to Google News through the Publisher Center, a tool for website owners that allows you to manage your site’s news content and monetize it. In addition to managing your news, you can also submit RSS feeds and make changes to your website’s label sections.
In the future, you’ll be able to customize the look of your Google News page. You can add visual elements, import images, or add text descriptions. Also, you can manage the appearance of your news on your mobile device.
Google News is also a huge resource for targeted traffic. Its algorithms are designed to provide users with the most relevant information. It also provides users with the latest news and updates from leading news sites. It can be helpful to write content about topics that are trending. You can also subscribe to topics and receive news alerts in the form of RSS feeds or Atom feeds. However, you should never forget about the basics, such as using a Google Search Essentials tool to check on the technical aspects of your website.
Google News uses a combination of algorithms and human editors to select articles. Articles are ranked based on freshness, relevance, and location. You can also create alerts through Google News to get notified of new articles. In addition, you can create personalized pages that include a mix of stories from different editions of Google News.
In addition to content, you also need to make sure that your website is properly set up. You’ll have to check your Google Analytics tracking ID and website URL, and check that your site is verified in Google Search Console. Also, you should check that your articles are not scraped or freshened up artificially.
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